JME

3 months from first meeting to release
strategy · design · brand · illustration · tech

VC firms are frequently seen as a commodity, which makes it difficult for them to communicate their value proposition. JME, one of the longest running VC firms in Europe, trusted us to better tell what they do and how they do it.

Screenshot of JME Ventures website done by SensaA business card of JME Ventures
icon with the letter i, referring to the introduction section
Intro

JME began investing more than a decade ago, in 2009, as one of the first VC firms that could accompany entrepreneurs throughout the entire life cycle of their company.

number one
Discovering the core

Good branding starts with research. Getting to know the company, its team and its values is crucial to find what makes them different. While most VCs focus almost exclusively in SaaS, JME goes further and invests in companies that pioneer new technologies. Cutting-edge became the key concept that structured our work together.

The goals of JME and Sensa for this project were to create a new positioning, to make it original and to honor the heritage
number two
A cutting-edge approach

After identifying the core, we began to audit thei state of their touchpoints. We agreed that it was necessary to shape a new brand, website, and decks with a richer visual narrative.

Composition of different illustrations for JME Ventures by Sensa
Desktop and mobile design examples for JME by Sensa
number three
A future-proof system

At Sensa we usually work on product and brand in parallel. This holistic methodology allows us to create unique and consistent solutions, avoiding silos and disconnection points. Our work with JME works since the launch day and is ready for the future.

Composition of different design asset for JME Ventures by Sensa
The work with Sensa, which we saw in our investees, was essential in allowing us to make a qualitative leap in our relationships.”
Samuel Gil
Partner JME
Forbes

Telling better stories in our long-term relationship with the legendary magazine.

3 projects. 3 one-week sprints. strategy · illustration · narrative

Telling better stories in our long-term relationship with the legendary magazine.

3 projects. 3 one-week sprints. strategy · illustration · narrative