VC firms are frequently seen as a commodity, which makes it difficult for them to communicate their value proposition. JME, one of the longest running VC firms in Europe, trusted us to better tell what they do and how they do it.
JME began investing more than a decade ago, in 2009, as one of the first VC firms that could accompany entrepreneurs throughout the entire life cycle of their company.
Good branding starts with research. Getting to know the company, its team and its values is crucial to find what makes them different. While most VCs focus almost exclusively in SaaS, JME goes further and invests in companies that pioneer new technologies. Cutting-edge became the key concept that structured our work together.
After identifying the core, we began to audit thei state of their touchpoints. We agreed that it was necessary to shape a new brand, website, and decks with a richer visual narrative.
At Sensa we usually work on product and brand in parallel. This holistic methodology allows us to create unique and consistent solutions, avoiding silos and disconnection points. Our work with JME works since the launch day and is ready for the future.
