A flexible brand and product system was foundamental to create fast but long-lasting products, and establish trust from the start with clients, investors and stakeholders.
COMMUNICATION
From napkin to IPO and beyond
Briteside was little more than an idea when we started working together. Together, we navigated the journey to the $4bn merger and became the go-to design partner for the holding company.
PRODUCT
Delightful experiences that convert
The most important was the active · balance · relax categorisation that we applied to the brand, e-commerce, in-store, digital, and physical touchpoints.
These principles helped us shape pioneer solutions to complex situations.
BRAND
Redefining a market
From the beginning, our goal was to avoid technicalities and create a honest, clear and direct experience with their clients.
The founders of Briteside contacted us in 2016 with the aim of creating products that promote responsible consumption and help humanize an industry full of preconceptions.
STRATEGY
Intro
The first evidence of herb use dates back to 3,500 B.C., and throughout its history it has always had both fans and detractors.
