A flexible brand and product system was foundamental to create fast but long-lasting products, and establish trust from the start with clients, investors and stakeholders.
A flexible brand and product system was foundamental to create fast but long-lasting products, and establish trust from the start with clients, investors and stakeholders.
COMMUNICATION
From napkin to IPO and beyond
Briteside was little more than an idea when we started working together. Together, we navigated the journey to the $4bn merger and became the go-to design partner for the holding company.
A fresh and consistent approach was necessary as legislation and privacy requirements evolved.
A fresh and consistent approach was necessary as legislation and privacy requirements evolved.
PRODUCT
Delightful experiences that convert
The most important was the active · balance · relax categorisation that we applied to the brand, e-commerce, in-store, digital, and physical touchpoints.
PRODUCT
Delightful experiences that convert
The most important was the active · balance · relax categorisation that we applied to the brand, e-commerce, in-store, digital, and physical touchpoints.
These principles helped us shape pioneer solutions to complex situations.
These principles helped us shape pioneer solutions to complex situations.
BRAND
Redefining a market
From the beginning, our goal was to avoid technicalities and create a honest, clear and direct experience with their clients.
BRAND
Redefining a market
From the beginning, our goal was to avoid technicalities and create a honest, clear and direct experience with their clients.
The founders of Briteside contacted us in 2016 with the aim of creating products that promote responsible consumption and help humanize an industry full of preconceptions.
The founders of Briteside contacted us in 2016 with the aim of creating products that promote responsible consumption and help humanize an industry full of preconceptions.
STRATEGY
Intro
The first evidence of herb use dates back to 3,500 B.C., and throughout its history it has always had both fans and detractors. After a growing movement for its regulation to control the market, legalization began in 1996. First medical, then recreational.
STRATEGY
Intro
The first evidence of herb use dates back to 3,500 B.C., and throughout its history it has always had both fans and detractors. After a growing movement for its regulation to control the market, legalization began in 1996. First medical, then recreational.
dailybot
Herb is the fastest growing industry in the 21st century in the US. We helped Briteside create a pioneering subscription service in the context of an extremely regulated industry. We guided them with simplicity and humanism from the foundation to the IPO.
dailybot
Herb is the fastest growing industry in the 21st century in the US. We helped Briteside create a pioneering subscription service in the context of an extremely regulated industry. We guided them with simplicity and humanism from the foundation to the IPO.
