Intro
Cabify was entering a decisive stage. The company and its design team was growing exponentially, so internal and external communication had to be as fluid as possible. Illustration started to play a key role to improve the user experience and tell the story of the company in a unique way.
An illustration system for millions of passengers
We dove deep into the product in order to learn about the company’s values, the team, its procedures, the market, its customers, and its business objectives. This phase is essential. The better we know the context of the company, the better we’ll know how to represent its essence and the more obvious the results will be.
Creating a common language
We set a common moodboard that let us audit previous efforts and define the right style. Movement, geometry, and vibrancy were the principal elements. We amplified the brand color palette to add realistic skin tones and richer hues, and created thousands of compositions and emojis that improved customer rating by 300%
From 16px to 16ft
For an illustration system to work, all of its parts must be easy to use by all team members, and on any medium. That’s why we documented the whole process with guides and team workshops. Illustration is now one of the company most valuable assets on the day-to-day of the company.
