That’s why we documented the whole process with guides and team workshops. Illustration is now one of the company most valuable assets on the day-to-day of the company.
COMMUNICATION
From napkin to IPO and beyond
For an illustration system to work, all of its parts must be easy to use by all team members, and on any medium.
PRODUCT
Delightful experiences that convert
We set a common moodboard that let us audit previous efforts and define the right style. Movement, geometry, and vibrancy were the principal elements.
This phase is essential. The better we know the context of the company, the better we’ll know how to represent its essence and the more obvious the results will be.
BRAND
Redefining a market
We dove deep into the product in order to learn about the company’s values, the team, its procedures, the market, its customers, and its business objectives.
Illustration started to play a key role to improve the user experience and tell the story of the company in a unique way.
STRATEGY
Intro
Cabify was entering a decisive stage. The company and its design team was growing exponentially, so internal and external communication had to be as fluid as possible.
