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Briteside

months to release
strategy · design · brand · 3d · illustration · tech · narrative

Cannabis is the fastest growing industry in the 21st century in the US. We helped Briteside create a pioneering subscription service in the context of an extremely regulated industry. We guided them with simplicity and humanism from the foundation to the IPO.

Background

Cannabis is one of the most unique industries. The first evidence of its use dates back to 3,500 B.C., and throughout its history it has always had both fans and detractors. After a growing movement for its regulation to control the market, legalization began in 1996. First medical, then recreational.

The founders of Briteside contacted us in 2016 with the aim of creating products that promote responsible consumption and help humanize an industry full of preconceptions.

Making it human

From the beginning, our goal was to avoid technicalities and create a close, clear and direct experience with their clients. These principles helped us shape a multi-channel and holistic brand, embodied in branding, e-commerce, in-store experience and physical product design.

E-commerce & checkout: delightful experiences that convert

One of the aspects that make cannabis a difficult product to understand is its composition. To help people understand it, we acted as pioneers by creating three categories that everyone understands: active, balance and relaxation.

Component-based dashboard

One of the biggest pain points in stores is customer, inventory and payment management. This problem was accentuated by the context of maximum privacy and security that characterize transactions. Our solution was to create a simple and modular control panel, which allowed adding and editing functionalities as legislation evolved and new physical and online stores were opening.

From napkin to IPO and beyond!

Briteside was little more than an idea when we started working together. To establish trust from the start with clients, investors and stakeholders, we took a holistic approach, which allowed us to make decisions while optimizing processes and resources. After the $4bn merger, we continued to work with all the companies in the group, helping them to launch new brands and products to the market.

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