Contact

Facebook

months to prototype
strategy · illustration · narrative

Grow is the exclusive magazine for leaders that Facebook prints and distributes to a closed circle of its most outstanding clients. They relied on us for their special issue about sustainable companies.

Background

Grow by Facebook gives a voice to the most interesting ideas of people from all over the world, with the aim of helping companies to grow and improve their culture. We helped them support the narrative of their special about sustainable companies through illustration.

Research and Dynamic Collaboration

As is typical in communication projects, there was a tight deadline. To achieve a quality product, conversations with Facebook editors were crucial to determine what was important about the special issue, what its format would be, and how we could tell the story through iconic images.

Focus on diversity and empowerment

We wanted to highlight the role of women and diverse teams, which shape the best business cultures. We looked for those key elements that identify them in order to convey more, with less.

Amplifying the brand

Customizing our work allowed us to be consistent with the brand and enrich the style of the magazine. Color, shadow, and geometry helped us create an immersive and meaningful composition.

Collector-ready

Since we usually work digitally, it’s a real pleasure to create tangible things. Facebook was kind enough to send us a copy of the magazine, which already has a special place on our bookcase.

Contact
copied