sensa + Forbes

Forbes

3+ years

brand · narrative · illustration · print

For several years we have collaborated with Forbes on their publications around the world, helping tell better stories through illustration.

Intro

Forbes is a magazine specialized in the intersection of finance and business, founded in 1917 by B.C. Forbes and based on 5th Avenue in NYC. Our romance began in 2017, when they trusted us to create a system of illustrations for their special issue on jobs of the future.

Intro

Elevating an atemporal brand

Illustration is commonly used decoratively, wasting its potential. We participated in the magazine decision-making to create more attractive and richer stories.

Elevating an atemporal brand

Illustration is commonly used decoratively, wasting its potential. We participated in the magazine decision-making to create more attractive and richer stories.

Elevating an atemporal brand

Illustration is commonly used decoratively, wasting its potential. We participated in the magazine decision-making to create more attractive and richer stories.

Creating a timeless style

Illustration should respect and elevate a brand. With Forbes, we combined geometry and natural shapes to create an elegant and timeless style, just like the magazine itself.

Creating a timeless style

Illustration should respect and elevate a brand. With Forbes, we combined geometry and natural shapes to create an elegant and timeless style, just like the magazine itself.

Creating a timeless style

Illustration should respect and elevate a brand. With Forbes, we combined geometry and natural shapes to create an elegant and timeless style, just like the magazine itself.

System, geometry, and color

Instead of isolating the images, we worked on a system. We handpicked the colors and iterated the shapes to maintain consistency and make the 40-illustration system work well both on paper and digitally. We continue to work together, so we hope to see you on the newsstands soon.

System, geometry, and color