Klarna is one of the top fintech players, with 90M+ users and 2M+ transactions per day. Famous for their flexible online & offline shopping solutions –smooooth, as they say– they partner with brands such as H&M, IKEA, Nike, and Ralph Lauren.
Established as the alternative to traditional payment methods, Klarna trusted us for an interesting and unusual project: to help their customers improve the UX of their e-commerce during the whole purchase process.
In a matter of days we shaped the collaboration model and started working. We defined the cadence, team, and common tools so that communication was fluid. We studied the relationship they had with their customers, aiming for the best way to add value with clear and actionable recommendations. We recommended UX improvements and designed concrete solutions.
At Sensa, we believe that the spirit of brands should be reflected in all touchpoints: before, during, and after the purchase. We took into account the characteristics that define H&M, Mango, Springfield, or Stradivarius so that the proposed UX not only improves the experience and conversion but also elevates the brands
The result was a collaborative process where Klarna was able to offer a plus in its relationship with customers and we were able to learn about the impact of new solutions on shopping experiences. The ideas live on beyond our output through the guide, available to all teams and clients. That's smooth.
The BBC came to us to adapt their legendary english course to the digital environment.